An AHAA Moment! The Voice of Hispanic Marketing

On April 27, I had the distinct privilege of presenting a session devoted to the legal implications of social media and mobile technology to the leadership of AHAA, The Voice of Hispanic Marketing at their 2015 Annual Conference.

You can read or download a copy of my presentation, “The Legal Implications of Social Media and Mobile Technology,” which focuses on some traditional advertising basics and some current issues that are “hot” in the brave new world of digital advertising and marketing. Of course, there are so many implications in this dynamic and evolving arena, that no presentation could ever hope to cover them all – or even remain current and timely for very long.

So if you are in the business and need guidance, counsel, and support from a legal team with broad and deep experience in virtually every aspect of advertising and marketing – traditional or digital, anywhere in the Universe – don’t hesitate to contact me, Joe Rosenbaum or any of the lawyers with whom you regularly work at Rimon.

Thank You for 2014 – Best Wishes for 2015

This is the time of year when many of you are celebrating holidays; spending time with family, friends and loved ones; bidding farewell to 2014; and looking forward to the New Year – 2015. A time when many of us pause to reflect on the past year and wonder what the new year will bring. There are people who have touched us and some with whom we’ve gotten closer; some we have missed and many with whom we resolve to try and be better in the new year; and perhaps a few we might like to forget. We remember those who are no longer with us and appreciate that by remembering them, we keep their spirit – all we have learned from them and all they have meant to us – alive. As 2014 comes to an end, we reflect on friendships and experiences, and use the opportunity to thank those who have helped us in tough times, and those with whom we cherish sharing the good times.

For me, it’s a time to resolve to keep doing the good things I’ve done this past year and to be better about trying to do those things I should have done. This time of year gives me an excuse to say thank you and express appreciation to all those who have enriched my life. If you are reading this, you are part of my audience – part of the fabric of my professional life and, like the threads of that fabric, you have helped me weave the patterns and textures you read in these digital pages. I am grateful for your readership and, in some cases, your friendship. I am always appreciative when you take a moment to read and maybe gain some insight, while being a little entertained.

Thank You

Continue reading “Thank You for 2014 – Best Wishes for 2015”

What One Lawyer Has Learned About Social Media (But There Are Still 5 Days Left)

Last week I received a novel invitation – call it a ‘dare’ from a long-time colleague and friend in a faraway land. He and I have never actually met, but we have interacted so often professionally and we keep trying to figure out how and when we can end up at the same conference, perhaps even sharing a speaking opportunity or panel so we can finally say ‘Hello’ in person – even split a bottle of wine. The invitation was a novel twist on attracting speakers to a professional conference – specifically the 2014 Webit Global Conference to be held in Istanbul.

Although the agenda was pretty full already, the organizers decided to create some ‘buzz’ by allowing people to vote for a few speaking slots as “Audience Choice” selections. Imagine that, a professional conference with a ‘power to the people’ format. While obviously hoping to increase attendance and excitement for the conference, the balloting is online and you don’t have to be registered to vote.

Now I’m wise enough, with enough experience, to appreciate that a practicing lawyer will NEVER win a popularity contest. I mean seriously – who normally says “I love my lawyer and really want to hear him talk!” I believe this to be true, even if we aren’t charging by the hour!

But I do love a good challenge and I thought it would be a good opportunity to conduct an informal, completely unofficial and invalid experiment. So I sent requests to people I’m connected to on LinkedIn, tweeted on Twitter and provided a link, with ‘Please vote for my presentation’ on my email signature block. Here is what I know and what I learned so far:

1. On this Legal Bytes blog, there have been more than 120,000 visitors, with 76,000 of them unique. So far just this month, there have been more than 2,500 visits. My own contacts – friends, family, professional colleagues, adversaries and people I have met over the years – number well over 6,000. As of this morning, I had 3,677 direct connections on LinkedIn. That means, according to the platform, there are 18,240,386 professionals in my network. That’s more than 18 million people! Eat your heart out Ellen and Ashton! Who’s ‘trending’ now?

2. Although Legal Bytes gets posted on Facebook, I don’t use Facebook otherwise and I only have a little over 480 ‘followers’ on Twitter (most of whom I don’t know), but that may simply be because my tweets, like my Facebook posts, are simply feeds from my blog. Perhaps those other 76,000 people are getting their information here and don’t need to duplicate it on Facebook or Twitter. Further study may be required (not really).

3. If you don’t have a Facebook profile, the organizers won’t let you vote – an interesting condition for a professional conference. Not sure why they didn’t pick a different platform or not require any pre-condition of membership in a network.

4. The organizers apparently won’t let you vote even if you are registered with Facebook, if you don’t have enough ‘friends’ on your profile (a few of my lawyer friends tried to vote and they are just as unpopular as I am). I’m guessing the conference organizers only want people who can spread the word to lots of others.

5. As of this morning I had 92 (yes, 92) votes.  Although I can’t really tell how many total potential speakers entered the contest, I am number 234 and some people have almost 1,000 votes already.

So far, my little experiment has led me to the following observations:

(a) My connections don’t vote, don’t want to vote or are out of the office and will get back to me as soon as they return;
(b) My connections really don’t like lawyers;
(c) My connections either don’t like this lawyer; prefer not to vote for this lawyer; prefer not to vote at all; didn’t qualify to vote (I may ask for a recount); or didn’t like the description.
(d) My thousands, hundreds of thousands and even millions of linked and networked connections don’t mean that much – it’s the people who know me that really count.


Perhaps there are or will be other lessons. After all, there are still 5 days left and if I ultimately end up with more than 18 million votes, I will be forced to admit I was totally wrong about the real power of social networks.

Social & Mobile & Clouds, Oh My!

Joe Rosenbaum recently authored an article that has been published in the Small Business Journal highlighting some of the key issues that have arisen for small to medium-size businesses as a result of the emergence and convergence of these rapidly evolving technological platforms. Joe’s article, “Social & Mobile & Clouds, Oh My!” appears in the March 2014 issue of the Small Business Journal, and you can read “Social & Mobile & Clouds, Oh My!” [PDF] here as well.

If you require legal guidance, support or representation on the issues highlighted in the article, or on any other matters, you can contact Joe directly at joseph.rosenbaum@rimonlaw.com; or you should get in touch with the Rimon attorney with whom you regularly work. We are happy to help.

Looking Forward to 2014

As we say goodbye to 2013 . . . .

For those of you who are loyal readers and followers of Legal Bytes, you know this is the time of year when I break tradition and write a non-legal, more personal and philosophical post for Legal Bytes. I am figuring that if the ancient Babylonians, who celebrated the New Year upon seeing the first new moon after the vernal equinox, could start a tradition that lasted for about 4,000 years – the least I could do was to try to keep up. Although my tradition doesn’t date back nearly that far, this posting will contain no hypertext links to distract you; it will not have citations to provide you with reference or background information; nor will it dazzle you with factoids or intrigue you with today’s news – legal or otherwise. This is my one chance each year to philosophize and dispense my thoughts and opinions – with absolutely no credentials, qualifications or expertise to do so.

There are, however, two traditions I will continue to perpetuate even though I did not originate either one. First, let me take this the opportunity to wish each of you, your families, friends, loved ones and yes, even an enemy or two, an enchanting and joyous holiday season and a healthy, happy new year, filled with enchantment and magic, health and joy, and prosperity and success. Second, as many of you know, for numerous years I have avoided a tradition of sending out mass mailings of cards and gifts – which are often lost in the flurry of the season, and delayed by the strain on the mail and package delivery services; and while we delude ourselves into believing it "personalizes" the warmth of the season – whether displayed for a few weeks and then put in a drawer, tossed in the trash bin immediately, or relegated to a closet filled with decades of Lucite, there was nothing really personal about that process. So as many of you may already know, I decided years ago to borrow a tradition an old friend told me about and I started making a contribution to a charitable organization for all the family, friends, loved ones, colleagues and acquaintances I want to honor, in memory of those we have lost this past year, near and far, and in recognition of those who have given me a reason to celebrate – clearly far too many to list. In that spirit, as I have done for a number of years, I have made a donation to the St. Jude Children’s Research Hospital. My way – perhaps naively – of trying to help some children in need, benefit from the kindness of a stranger.

So now, won’t you please pull up a chair, put your other distractions away for just a moment, pour a glass of your favorite beverage, sit back and enjoy . . . and as always, thank you.

When I thought about this year’s "philosophical" posting, my first inclination was to offer my humble opinions about the woeful state of intellectual property law and the challenges faced with the onslaught of digital technology. I thought about data breaches and wondered if what people really care about is privacy or data protection, or rather the inability to control information about us so that we can actually get a benefit from sharing information about ourselves. After all, I don’t really care if anyone knows I like popcorn, but at least give me a discount coupon for sharing that information with someone I don’t know! So many legal challenges – but then I thought, wait, this isn’t supposed to be a "legal" posting . . .

So I remembered just recently someone told me that everyone should listen to the Michael Jackson song "Man in the Mirror" at least once every month. I thought about what that meant – really listen to the words. Coincidentally, I keep hearing the John Lennon song "Imagine" playing at surprisingly frequent intervals this time of year. It occurred to me the entire season has a genre of music dedicated to the holiday spirit and the new year. Since I promised no hypertext links, I will resist – but did you ever wonder about the universal power of music that transcends culture, ethnic background, race, religion and all the things we believe separate and segregate us. Why is it that music can have such a powerful and magical effect on us – no matter what age or part of the world we are from.

Although no one asserts that music arose or was derived from the study of mathematics, mathematics is ultimately the basis of sound, being rooted in the frequency of vibration that is audible to the human auditory senses. Tone and pitch all can be expressed as mathematical frequencies. This is hardly new – ancient Chinese and Egyptians studied the mathematical properties of sound, and one of the earliest Greek mathematicians and philosophers, Pythagoras, actually correlated the length of the string to the vibrational frequency, and even expressed musical scales in terms of numerical ratios. In Plato’s time, one of the key branches of physics was "harmony," and early studies in India and China sought to show that mathematical laws of harmonics and rhythms were fundamental to our understanding of the world, as well as to our well-being. This time of the year, my interest in music is not in its mathematical properties, but rather in its ability to bring harmony to the world – one musical composition at a time.

Every culture on the planet has folk songs, musical instruments and rhythms, whether or not they include song or dance. Indeed, we launch music into space with explanatory mathematical symbols and algorithms in the belief that if there is life out there, they will view us as friendly and harmonious because of our music, rather than because of our unmanned space craft smashing into their planet!

Consider how important music is in almost every aspect of our lives. Although there are obvious examples of music put to nefarious uses – remember the 1971 Stanley Kubrick film, "A Clockwork Orange" – in most cases, music sets the mood, captivates us, and engages us in ways both explicit and implicit. If memory serves, the only television programming since the beginning of time that doesn’t have a theme song is the news program "60 Minutes" – announced only with a ticking clock (unless you consider that music). When the theme song to our favorite program announces the beginning of the program, everyone comes running to the screen (for years I thought the words "Hi Ho Silver" were actually part of the "William Tell Overture"). Who does not remember a wide variety of jingles and catchy tunes advertising products in advertisements of all kinds – from being stuck on Band Aids, to "loving it" at McDonald’s (which replaced "you deserve a break today").

Certainly in motion pictures, music has introduced us to aliens ("Close Encounters of the Third Kind"), has been the background for our investigation of the cycle of life and birth and the mysteries of the universe (witness Strauss and Wagner in "2001: A Space Odyssey"). Who doesn’t remember the stirring music from "The Magnificent Seven" or instantly recognize the introduction to every James Bond movie. Think about all the different types of music from around the world. Type "musical genres" into Wikipedia and you will get a listing of literally hundreds of types and styles of music. Every major (and some minor) city, town and village has a musical group – marching bands, barbershop quartets, street minstrels, symphony orchestras, rock groups and school recitals. Ever wonder why?

I’m happy to send you the link (not here) but one day, take a look at the clip on YouTube of a homeless young man making the audience (and the judges) cry on "Korea’s Got Talent," or 6-year-old Connie singing "Somewhere Over the Rainbow" on "Britain’s Got Talent," and making even Simon Cowell melt. Take a peek at the clip from the Andre Rieu concert at Parkstad Stadium in the Netherlands as he introduces 3-year-old violinist Akim, or a YouTube video of Ryan, only 11 years old, playing Chopin like a master.

These are obvious musical "tear jerkers" – sympathetic or extraordinarily young people with amazing talent. But my belief is that music and its universal appeal are deeply rooted in our human DNA and that music – a universal language that has transcended and often defied borders for centuries – has the unique ability to cross artificial boundaries and barriers that far too often seem to separate us and perhaps, bring us together. We humans, all of us, love music. I have no scientific evidence, but music is important. The power of music is too ubiquitous, has been around far too long and is simply too amazing to ignore. We associate life events with music that was playing at the moment. We love concerts, and while musical groups and styles may wax and wane, the one constant is that music in one form or another continues to fill stadia, concert halls and our lives. Music can make us calm or can call us to action; it can stir us and make us smile or melancholy. Its rich contours and seemingly endless complexity can make us feel happy when we are blue, and smile, even when we are walking in the rain.

In recent days, smart mobs around the world (sometimes referred to as "flash mobs" when they gather for seemingly random and pointless activities, only to disperse as quickly as they appear), have grown increasingly popular as expressive outlets for music of all kinds – from symphonic pieces to hip hop and recreation of theatrical production numbers. While the first modern-day, non-musical "flash mob" was the invention of Bill Wasik, a senior editor at Harper’s Magazine who, in June 2003, surreptitiously arranged for more than 100 people to gather on the 9th floor of Macy’s surrounding an expensive rug – everyone was told to tell the advances sales help that they were a group shopping for a "love rug," that they made purchases as a group and that they all lived together in a warehouse just outside New York City. Imitators soon popped up, but the most recent trend has been around music – sometimes accompanied by dance, marriage proposals, reunions and celebrations – but always celebrations of life.

I admit to being mesmerized by the coordination and harmonious talent of these seemingly unconnected people, even though I realize someone has coordinated (and often rehearsed) the effort. While I am happy to send you links (not here) if you don’t believe it, I have vicariously collected musical memories of a crowd in a food court singing Handel’s "Hallelujah Chorus," to a crowd singing Michael Jackson songs in Bucharest, Romania; from a flash mob in Central Station, Sydney, performing Riverdance on St. Patrick’s Day, to the a flash mob in Springfield, Illinois, performing Les Misérables; from a Bollywood performance on the streets of São Paulo, Brazil, to a Greek festival flash mob in Ottawa, Canada; and yes, a medley of ABBA songs from "Mama Mia" performed on an Israeli beach, to Norwegian Soldiers dancing to Michael Jackson’s "Thriller."

I want to take this opportunity to wish family and friends, colleagues and acquaintances, clients and adversaries, those who know me far too well and even those who don’t have a clue how they got on this email list, health, peace, comfort and joy this holiday season and in the year ahead. May those who love you come closer and those who dislike you forget why. Most of all, I wish all of you the extraordinary feelings of joy and harmony that come with music, whether sitting alone with your headphones or next to someone on a park bench, perhaps through music we can change the world . . . one noisy note at a time.

So as 2013 comes to an end, I will break my own rule and share a link in this column – or perhaps not a link, but a gift. The gift of music. I leave you with the "Ode to Joy" from Beethoven’s 9th Symphony. Instantly recognizable, incorporating the words of the poet Friedrich Schiller: Alle Menschen werden Brüder, Wo dein sanfter Flügel weilt (All men shall become brothers, wherever your gentle wings hover). Take five minutes out of your busy day because, just as the lyrics of "Man in the Mirror" suggest, "no message could have been any clearer. If you want to make the world a better place, take a look at yourself and then make that Change!"

Warm regards for the holidays and best wishes for the new year. Sincerely – Joe Rosenbaum
 

//www.youtube.com/embed/GBaHPND2QJg

Thank You For 2013 – Best Wishes for 2014

At this time of year, many of us are celebrating holidays and spending time with family, friends and loved ones. Getting ready to bid farewell to 2013 and looking forward to the coming of 2014 – a new year. Some of us even hope we can keep those new year resolutions that might last longer than a week or two.

Although we shouldn’t take it for granted at any time of year, this is one of those seasons we seem to use to pause and reflect on where we have been and where we are going. We think of those who have touched us; those we missed and some we would prefer to forget. We remember those no longer with us and marvel at the miracle of each life born into the world this year. We reflect on friendships through which we have grown, and appreciate those who have helped us on our journey through 2013. This time of year also gives me an excuse to say thank you and to express appreciation to those who have enriched my life. If you are reading this, you are part of my audience – part of the fabric of my professional life; and like the threads of that fabric, I am grateful for your readership and, in some cases, your friendship. I am always appreciative when you take a moment to read, hopefully gain some insight, and perhaps be a little entertained.

I especially want to thank the people at Rimon who support my efforts – people like Erin Bailey, Lois Thomson and Rebecca Blaw who make this blog happen. You don’t see them; but I do. They help make Legal Bytes come alive. They are amazing professionals and awesome people. Thank you so much. You make it look easy and I could not do this without you!

I would also like to thank Carolyn Boyle at the International Law Office (ILO) – the force behind motivating me to push content into the U.S. Media and Entertainment Newsletter; and while I can take credit for the substance and for nagging my colleagues to contribute, without her, thousands of readers who enjoy the links and insights would be waiting far too long for Legal Bytes content. Thank you.

So as 2013 comes to a close, please accept my appreciation and gratitude to each of you – staff, support, contributors and, most of all, the readers of Legal Bytes. My best wishes to each of you, your families, friends and loved ones, for a wonderful holiday season and a terrific new year, filled with health, happiness and success.

Trending Towards Service of Process via Facebook!

This post was also written by Lisa Kim.

Just a few weeks ago Legal Bytes updated its reporting (which has been going on since 2009) noting that the U.S. District Court for the Southern District of New York in Fortunato v. Chase Bank USA (S. D.N.Y June 7, 2012) declined to permit a plaintiff to effect service of process on a defendant via Facebook (see, Service of Process by Facebook? Not Just Yet!). However, it seems that legislators and courts alike are opening up to the idea of allowing service through social media where it would be reasonably likely for the defendant to receive actual notice. In the fast-paced world of digital technology and social media, the courts are indeed moving just a wee bit faster (do they have a choice?).

Last month, Rep. Jeff Leach, R-Plano, introduced a Texas bill (H.B. 1989) that would allow courts to approve the use of substituted service of process through a social media website. Specifically, this law would allow the court to prescribe substituted service through a social media website if: “(1) the defendant maintains a social media page on that website; (2) the profile on the social media page is the profile of the defendant; (3) the defendant regularly accesses the social media page account; and (4) the defendant could reasonably be expected to receive actual notice if the electronic communication were sent to the defendant’s account.”

Similarly, last week, in FTC v. PCCare247 Inc., S.D.N.Y, the U.S. District Court for the Southern District of New York granted the Federal Trade Commission (FTC) permission to effect service of process (although not the summons and complaint) via Facebook and email upon five defendants based in India.

In the PCCare247 case, the FTC alleged that the defendants operated a scheme, largely out of call centers located in India, that tricked American consumers into spending money to fix non-existent problems with their computers. FTC served the defendants through the Indian Central Authority as required by the Hague Convention and also sent the summons and complaint to the defendants via email, Federal Express, and personal service via a process server. Although the Indian Central Authority (after more than five months) still had not responded to the FTC confirming that defendants had been served, the defendants received notice through the process server.

The request for service of process via Facebook and email came into play later when the FTC requested permission to serve additional documents on the defendants. The court granted the motion, holding that service via email and Facebook are not prohibited by the Convention or any other known international agreement. In addition, the court held that service via email and Facebook comports with due process as the FTC demonstrated the likelihood service via email and/or Facebook would reach the defendants. The court cited the fact that email addresses for service were used for various tasks in the alleged scheme to defraud consumers and defendants had used some of the emails to email the court.

The common thread between the Texas Bill and PCCare247 appears to be the high likelihood that service through these electronic means would give actual notice to the defendant. Indeed, in distinguishing Fortunato, the PCCare247 court specifically noted the FTC provided the court with “ample reason for confidence that the Facebook accounts identified are actually operated by defendants.” The Facebook accounts had been registered with email addresses known to be the email addresses of the defendants; the defendants listed their job titles at the defendant company as professional activities on their Facebook accounts and two of the defendants were shown to be “friends” with a third defendant.

The evolution of judicial precedent and thinking in this area will not only be interesting to watch but may also transform the manner in which the law, the courts and judicial systems around the globe confront and attempt to deal with legal professional and ethical issues (see generally, Friends on Facebook – Hold Them Close, Get Held in Contempt of Court!) Social media and technology, wired and wireless, continues to challenge every industry and profession and neither the law nor the legal profession are immune. Don’t hesitate to contact Keri Bruce, Lisa Kim if you want to know more about these issues, and, of course, you are always free to contact me, Joseph I. Rosenbaum, or any of the attorneys at Rimon with whom you regularly work. We would be happy to help.

Identity Theft? Victim and Alleged Thief ID Each Other.

Digital or Analog, identity theft is frightening, anxiety provoking, and tedious – even if you aren’t in danger of losing money or at risk of physical injury. But it’s often not that simple – for the victim or the perpetrator. As an Applebee’s waitress in Lakewood, Colorado, found out, identity theft in the real world can be more frightening than digital theft.

A few weeks ago, the waitress, Brianna Priddy, while out with some friends (not while working), apparently lost her wallet with all of her credit cards, her checks, and her driver’s license, as well as the cash. She dutifully went through the time-consuming and sometimes frustrating process of calling, writing and notifying everyone she could remember, alerting them to stop transactions that may involve the lost instruments and identification, and asking for replacements. Not fun. Even when her bank called, alerting her to forged checks being issued, she probably resigned herself to living with some frustration, anxiety and pain for a while. But if you think digital identity theft is frightening, read on.

Fast forward, Ms. Priddy is now back at work, waiting tables. A group of young people at her station order drinks. She asks for ID. How amazing to find that one of the women at the table ordering a drink is none other than herself! Cloning? Not really. The woman in the group had offered the victimized waitress’ ID as proof, and I confess she must have been a lot calmer than I would have been. She didn’t let on and, according to reports, said to the patron, handing her back the ID, “I’ll be right back with your Margarita." The waitress called police and despite what must have been a nerve racking eternity, she tried to appear calm and collected waiting for the police to arrive. They did and promptly arrested the woman patron on suspicion of theft, identity theft and criminal impersonation.

Not all criminals are as unwitting or as helpful as the alleged thief in this case. Not all identity thieves are that cooperative, even by accident. Most digital identity theft, compromises of personally identifiable information, and data breaches are more complex, and involve more than one individual and often cross-state and national borders – with multiple statutory and regulatory schemes that apply to you, the “victim.” Rimon has an entire group dedicated and experienced to help companies deal with identity theft – from preventive policies to defense of legal rights with respect to consumers and regulators. If you need more information about the complex legal and regulatory involved, contact me, Joseph I. Rosenbaum, or the Rimon attorney with whom you regularly work.

Service of Process by Facebook? Not Just Yet!

Back in 2009 (yes, 2009), Legal Bytes reported that the British High Court agreed to allow the service of a court order to an individual through Twitter (see, British High Court is for the Birds? Actually, for Twitter!). In that same article, we noted an Australian Supreme Court Judge allowed service of legal papers through Facebook. Increasingly, U.S. courts are confronting similar questions.

New York law, for example, has an enumerated set of mechanisms by which one can effect service of process. But the law also notes that if the enumerated methods are impracticable, service can be made “in such manner as the court, upon motion without notice, directs." In other words, if you are trying to sue someone in New York and none of the traditional methods works, you can petition the court and request some other method, and, assuming the court agrees, that will be effective to constitute service of process. But the standards remain high for the use of social media and other technology-enabled mechanisms. Witness the recent decision by the U.S. District Court for the Southern District of New York, in Fortunato v. Chase Bank USA (11 Civ. 6608), which in June of last year, denied the bank’s petition to allow service of process using Facebook.

The case started when Lorri J. Fortunato (Lorri) sued Chase, alleging that another person fraudulently opened a Chase credit card account in her name and incurred debts without her knowledge or authorization. When the debt went unpaid, Chase initiated collection proceedings against Lorri. In 2009, Chase obtained a default judgment and in 2010 began proceedings to garnish her wages – a process by which Chase eventually collected the full amount of the default judgment. But Lorri claimed she never lived at the address at which Chase attempted to serve her notice of the action and, during the course of the lawsuit, Chase discovered that Nicole Fortunato (Nicole), the plaintiff’s estranged daughter, had opened the account in her mother’s name, listed her address in the account application, and made the charges – the amount Chase ultimately received from garnishing Lorri’s wages.

Chase requested, and was granted permission, to bring Nicole into the case as a third-party defendant, but despite hiring an investigator to locate her, Chase was unable to determine exactly where Nicole lived. The investigator did, however, find a Facebook profile that was believed to be hers, and so Chase petitioned the court to allow it to effect service of process on Nicole in a number of ways, among which were service through Facebook and a message to the email address listed on the profile page.

Although the court did conclude that Nicole’s pattern of "providing fictional or out of date addresses” made service of process upon Nicole using traditional methods impracticable, the court went on to reason that Chase had not been able to assert "any facts" that could substantiate, among other things, that the Facebook profile was actually that of the Nicole Fortunato in this particular case. The court noted anyone can create "a Facebook profile using real, fake, or incomplete information," so how could they be sure it was the person they intended to serve! Feel free to read the Court’s Memorandum Opinion & Order (PDF) yourself.

The lesson from this and other cases so far: Whatever method of service of process is requested, one must be able to substantiate, with some degree of certainty, that the person intended to be served is likely to receive the summons and complaint and, thus, be apprised of the pendency of legal proceedings involving that person. Social media and technology, wired and wireless, is turning the legal world upside down. If you want to remain upright or need to know more, feel free to contact me, Joseph I. Rosenbaum, or any of the attorneys at Rimon with whom you regularly work.

2012 Thank You 2013

This is the time of year when many of you are celebrating holidays, spending time with family, friends and loved ones, bidding farewell to the end of 2012, and celebrating the coming of a New Year – 2013. A time when many of us take a moment to reflect on the year gone by and perhaps wonder what the New Year will bring. There are people who have touched us and with whom we’ve gotten closer; those who we have missed and resolve to try to be better than we were this past year; and perhaps a few we might like to forget. We also pause to remember some who are no longer with us and take comfort in knowing that by remembering them, we keep their spirit – all we have learned from them and all they have meant to us – alive. As 2012 comes to an end, we all should reflect on the friendships and experiences that helped us grow, and take a moment to thank those who have helped us get through tough times, and those who have shared the joys of good ones.

For me it’s a time to resolve to keep doing some of the good things I’ve done this past year, and to try to do some things better next year. As the year draws to a close, it also gives me an excuse to say thank you and express appreciation to all those who have enriched my life. If you are reading this, you are part of my audience, part of the fabric of my professional life; and like the threads of that fabric, you have helped me weave the patterns and textures you read in these digital pages. I am grateful for your readership and in some cases, your friendship. I am always appreciative when you take a moment to read and maybe gain some insight, while being a little entertained. Thank you.

I especially want to thank a few people at Rimon like Erin Bailey and Lois Thomson and Rebecca Blaw who make this blog happen. These are the people you don’t see, but I do – they help make Legal Bytes come alive. They are awesome and amazing, and there aren’t sufficient words to express how grateful I am – especially when they get my email that says "please can we get this posted ASAP." Thank you so much. You make it look easy and I could not do this without you!

I would also like to thank Carolyn Boyle at the International Law Office (ILO) – the force behind motivating me to push content into the U.S. Media and Entertainment Newsletter; and while I can take credit for the substance and nagging my colleagues to contribute, without her, the thousands of readers who enjoy the links and insights would be waiting far too long. Thank you.

So as the year comes to a close and we look forward to the next, let me express my appreciation and gratitude to each of you. You motivate me to keep this interesting and exciting – even when I get lazy about posting. My best wishes to each of you, your families, friends and loved ones, for a wonderful holiday season and a terrific new year, filled with health, happiness and success.