Bot Fraud – Brand New Ways to Protect Your Brand

Next Tuesday, May 13, 2014 at 1 p.m. EDT, the Association of National Advertisers (ANA) will be providing a complimentary webinar entitled:

Bot Fraud: How to Protect Your Company and Brand

Bots—computer-generated, phony website visitors designed to mimic real traffic and trick advertisers into paying for non-human traffic—are a serious problem for digital marketers, causing damage in terms of CPM, revenue, and reputation. As this problem grows more prolific (and the bot technology more sophisticated), it’s imperative for advertisers and marketers to learn how to protect their companies and their brands.

To register and learn more, visit the ANA’s website.

Date and Time: Tuesday, May 13, 2014, 1 p.m. EDT

Bot Fraud: How to Protect Your Company and Your Brand is part of a series of complimentary webinars from the ANA Government Relations group focused on legal and regulatory issues currently affecting the marketing community.

2012 ANA Conference – Gnu & Gnoteworthy

Learn what you need to know to stay on the cutting-edge of today’s regulatory and legal issues at the 2012 ANA Advertising Law & Public Policy Conference in Washington, D.C., March 28-29. Hear from two top regulators, FCC Chairman Julius Genachowski and FTC Commissioner Julie Brill; and a leading member of the judiciary, Chief Judge Randall Rader of the U.S. Court of Appeals for the Federal Circuit and a noted IP expert. Topics will include:

  • A session on FTC cases involving two major marketers – Dannon and Reebok – featuring both in-house and outside counsel representing both companies
  • The most recent news from Congress and the agencies
  • The future of the Internet after ICANN’s plan to open up the top-level domain space
  • What’s next in the online piracy fight post-SOPA/PIPA, and the future of online governance

Continuing Legal Education (CLE) credits will be available.

To view the agenda, please visit ANA’s website; and if you have questions, feel free to contact my partner, Douglas J. Wood, who is Co-Chairing the Conference, or me (Joseph I. Rosenbaum), or any Rimon attorney with whom you regularly work.

Whatz Gnu

Many thanks to the International Law Office (ILO) for publishing a derivative of our Legal Bytes article. You can download and read a personal copy of the ILO posting FTC Targets Ads That Target Kids, or you can read the original Legal Bytes blog posting at "Mom, is it OK for them to follow me?" FTC Targets Ads That Target Kids.

Who’s Right on Privacy? Rosenbaum on Legal Bisnow.

You’ll have to read the story to find out why Rimon’s own Joseph I. (“Joe”) Rosenbaum thinks that “Privacy is the elephant-sized rubber band ball in the room.” Joe was recently interviewed by Jeff Gamsey, managing editor of Legal Bisnow, and is featured in yesterday’s lead story on Legal Bisnow entitled, “Who’s Right on Privacy?”

Nightmare on Brand Street: ICANN Adopts Unlimited gTLDs

The International Corporation for Assigned Names and Numbers (ICANN) has approved the plan for unlimited new gTLDs (i.e., top level Internet domain names) and will soon start taking applications. Brand owners dreading the adoption of a system permitting unlimited gTLDs now face the reality of this dramatic change to the domain name system.

While the domain name system is currently limited to 22 “generic” gTLDs (.com, .org, .net, .info, .biz, etc.), country codes (e.g., .us, .uk, .cn), and certain special community-sponsored domains (e.g., the .xxx for adult entertainment), the new rules permit entities anywhere in the world to apply for and, if granted rights by ICANN, to operate a gTLD for virtually any term, word or phrase, including your names, trade names, trademark terms, brand and product names.

My partner, John L. Hines, has been following this occurrence and is about as close to these developments and their implications as any legal advisor can be; but we have a global team of lawyers – Douglas J. Wood, Cynthia O’Donoghue, Dr. Alexander R. Klett, LL.M., Steven J. Birt and Brad R. Newberg – who, with John, have put together a Client Alert entitled “.anything On Its Way: New Generic Top Level Domains Will Launch January 12”.

Of course, if you need additional information or guidance, or both, please contact any of them. They will be happy to help.

10th Annual SME Digital Forum – Rosenbaum Presentation

As we’ve done in the past, Legal Bytes is happy to post, in addition to charts and references and links to valuable sources of information, a copy of the presentation given by Joseph I. (“Joe”) Rosenbaum at the 10th Annual SME Digital Forum hosted by La Asociación de Ejecutivos de Ventas y Mercadeo de Puerto Rico (SME) (Association of Sales and Marketing Executives of Puerto Rico).

The presentation, in PDF format, can be read and downloaded right here, “Social and Mobile and Clouds, Oh My! The Brave New World of Marketing in the Digital Age,” with only the audio/visual clips and commercials having been omitted because of their file size. Of course, if you want further information about the presentation or any of the materials covered or referred to, please don’t hesitate to contact Joe directly at

Twitter Buys TweetDeck

Although unconfirmed directly, CNN and CNET are reporting that Twitter has acquired London-based TweetDeck for a reported $40 million. TweetDeck is a desktop application that uses Adobe Air and is attempting to create a user interface in columnar form to entice users to display and ostensibly manage their social media connections.

SME Puerto Rico Hosts the 10th SME Digital Forum

Joseph I. ("Joe") Rosenbaum has been invited to speak at the prestigious SME Digital Forum hosted by La Asociación de Ejecutivos de Ventas y Mercadeo de Puerto Rico (SME) (Association of Sales and Marketing Executives of Puerto Rico).

This 10th edition of the Forum will be held Wednesday, May 25, and includes the presentation of the "2011 SME Digital & Mobile Behavioral Study" and the "Digital SME Awards." From what we understand, this is the first time the Forum has been expanded to include concurrent seminars and lectures on topics such as legal, digital marketing and emerging trends. An honor to be invited; a privilege to attend; an exciting opportunity to learn and network with other professionals. See you there!

Mobile Advertising & Marketing – Myths & Miffs

Thanks to the Digital Marketing Committee of the Association of National Advertisers for having me attend and give a presentation on mobile advertising and marketing yesterday. A copy of the presentation is available for your reading enjoyment right here: “Mobile Marketing or I Know Where You Will Be Next Summer & Other Mobile Marketing Myths.” (PDF)