{"id":1292,"date":"2011-04-12T15:01:12","date_gmt":"2011-04-12T19:01:12","guid":{"rendered":"http:\/\/legalbytes.ignite.lexblog.com\/2011\/04\/sens-kerry-mccain-introduce-commercial-privacy-bill-of-rights-act\/"},"modified":"2022-04-28T20:32:10","modified_gmt":"2022-04-28T20:32:10","slug":"sens-kerry-mccain-introduce-commercial-privacy-bill-of-rights-act","status":"publish","type":"post","link":"https:\/\/legalbytes.com\/2011\/04\/12\/sens-kerry-mccain-introduce-commercial-privacy-bill-of-rights-act\/","title":{"rendered":"Sens. Kerry & McCain Introduce Commercial Privacy Bill of Rights Act"},"content":{"rendered":"

Sens. John Kerry (D-Mass.) and John McCain (R\u2013Ariz.) have introduced a bill in Congress to legislatively enable a statutory bill of rights for consumers with respect to commercial privacy. You can read the full text of the Commercial Privacy Bill of Rights Act of 2011 (PDF)<\/a>, and Rimon will have a more complete analysis for your reading enjoyment soon; but the bill clearly intends to require that as little data about an individual is collected as possible, and give individuals a right to know how their information is being used. At first reading, the bill does not provide a private right of action, but does contemplate a self-regulatory program, perhaps a nod to the industry initiative that is highlighted in a recent Legal Bytes<\/strong> posting “OBA Self-Regulatory Initiative Gets Boost from Yahoo! & Google<\/u><\/a>.” You can search for privacy, behavioral advertising and\/or self-regulatory on our site and you will find more about this on the Legal Bytes<\/strong> blog.<\/p>\n

It may be too early to tell just how much faith Congress has in the industry initiative. That said, it would seem somewhat foolish \u2013 given that the FTC and many Congressional leaders have argued for and applauded industry self-regulatory measures \u2013 not to afford an industry-sponsored, dynamic, self-regulatory program, a chance to work. As we\u2019ve seen so many times before, along with the technology, consumers\u2019 expectations of privacy, their tastes, commercial needs and sensitivities often change rapidly.<\/p>\n

As always, if you need guidance for your advertising and marketing efforts, or privacy and data-protection counsel from lawyers who have experience and resources aligned to deal with these issues every day, feel free to call me<\/strong>, Joseph I. (\u201cJoe\u201d) Rosenbaum<\/a>, or any of the Rimon attorneys with whom you regularly work.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sens. John Kerry (D-Mass.) and John McCain (R-Ariz.) have introduced a bill in Congress to legislatively enable a statutory bill of rights for consumers with respect to commercial privacy. You can read the full text of the Commercial Privacy Bill of Rights Act of 2011 (PDF), and Rimon will have a more complete analysis for your reading enjoyment soon; but the bill clearly intends to require that as little data about an individual is collected as possible, and give individuals a right to know how their information is being used. At first reading, the bill does not provide a private right of action, but does contemplate a self-regulatory program, perhaps a nod to the industry initiative that is highlighted in a recent Legal Bytes posting “OBA Self-Regulatory Initiative Gets Boost from Yahoo! & Google.”<\/p>\n","protected":false},"author":168,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,14,27,31,38,1],"tags":[63,79,114,115,154,155,182,297,324,359,384,437],"acf":[],"yoast_head":"\nSens. Kerry & McCain Introduce Commercial Privacy Bill of Rights Act - Legal Bytes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/legalbytes.com\/2011\/04\/12\/sens-kerry-mccain-introduce-commercial-privacy-bill-of-rights-act\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sens. Kerry & McCain Introduce Commercial Privacy Bill of Rights Act - Legal Bytes\" \/>\n<meta property=\"og:description\" content=\"Sens. John Kerry (D-Mass.) and John McCain (R-Ariz.) have introduced a bill in Congress to legislatively enable a statutory bill of rights for consumers with respect to commercial privacy. You can read the full text of the Commercial Privacy Bill of Rights Act of 2011 (PDF), and Rimon will have a more complete analysis for your reading enjoyment soon; but the bill clearly intends to require that as little data about an individual is collected as possible, and give individuals a right to know how their information is being used. 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