{"id":856,"date":"2005-08-30T12:46:12","date_gmt":"2005-08-30T16:46:12","guid":{"rendered":"http:\/\/legalbytes.ignite.lexblog.com\/2005\/08\/big-brother-has-indeed-been-watching\/"},"modified":"2022-04-28T20:32:55","modified_gmt":"2022-04-28T20:32:55","slug":"big-brother-has-indeed-been-watching","status":"publish","type":"post","link":"https:\/\/legalbytes.com\/2005\/08\/30\/big-brother-has-indeed-been-watching\/","title":{"rendered":"Big Brother Has Indeed Been Watching"},"content":{"rendered":"

The FTC has been checking compliance with its e-mail opt-out requirements promulgated under CAN-SPAM, and recently announced the results of a compliance survey it undertook with e-Tailers. The survey indicates that 89 percent of those online merchants who participated in the survey were complying with consumer requests to opt-out of future commercial e-mail. The FTC essentially selected 100 merchants that are big users of the Internet in retail sales and then visited their websites, created test e-mail accounts and registrations, and signed up for promotions\u2014using the retailers systems to prompt both an initial message and their ability to reply with an \u201copt-out\u201d request. All of the merchants selected did provide clear notice to consumers of their opt-out rights and a relatively easy means to do so. After six weeks of monitoring, about 89 percent of the merchants honored all opt-out requests, with 93 percent honoring some. In case you were thinking the FTC doesn\u2019t take CAN-SPAM enforcement seriously or can\u2019t possibly monitor and track your compliance efforts, think again. Use e-mail\/e-Tail advertising and marketing? Need to understand your obligations? Need to develop policies and practices for compliance? How quickly and with what level of accuracy do you honor the requests? Need help in understanding when and to what CAN-SPAM applies? Contact either Joe Rosenbaum<\/a> or Doug Wood<\/a> at Rimon<\/a>. We can help.<\/p>\n","protected":false},"excerpt":{"rendered":"

The FTC has been checking compliance with its e-mail opt-out requirements promulgated under CAN-SPAM, and recently announced the results of a compliance survey it undertook with e-Tailers. The survey indicates that 89 percent of those online merchants who participated in the survey were complying with consumer requests to opt-out of future commercial e-mail. The FTC…<\/p>\n","protected":false},"author":168,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,1],"tags":[93,116,215],"acf":[],"yoast_head":"\nBig Brother Has Indeed Been Watching - Legal Bytes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/legalbytes.com\/2005\/08\/30\/big-brother-has-indeed-been-watching\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big Brother Has Indeed Been Watching - Legal Bytes\" \/>\n<meta property=\"og:description\" content=\"The FTC has been checking compliance with its e-mail opt-out requirements promulgated under CAN-SPAM, and recently announced the results of a compliance survey it undertook with e-Tailers. 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