Advertisements going Mobile – something new or just the matrix reloaded?

Wow! I thought I was cool playing “Going Mobile” by The Who (from their album – remember albums? – Who’s Next, released in the United States August 14, 1971) to introduce my presentation about the legal implications of mobile advertising and mobile marketing (see Advertising on the Go – Mobile Marketing or Mobile Mayhem).

But I tip my hat to you Legal Bytes readers. You are on the ball. After blogging about the presentation, a friend and avid Legal Bytes reader reminded me of an article I wrote in 2005, published in the New York Law Journal Magazine, entitled “Transformed“, in which I stated: “No longer tied to desks or offices located in centers of commerce and society, we carry our electronic tool boxes with us wherever we go. We have pagers, cell phones and wireless PDAs with names like Treo™ and the BlackBerry® . . . whose addictive qualities . . . (make us refer to them) as ‘crack’ berries! We carry them with us into restaurants, Broadway shows, buses and even bathrooms.”

Wow, déjà vu all over again (with respect to Yogi Berra). Can you make it through the day without your BlackBerry or your Smartphone (we didn’t call them that in 2005)? What’s the first device you look at in the morning? What about before going to bed? Now I can even access Legal Bytes with a scan using my mobile. Wow!!

I am reminded of one of my favorite quotes from George Santayana, Spanish American philosopher (perhaps most remembered for his remark, “Those who cannot remember the past are condemned to repeat it”). My personal favorite quote of his is, “We must welcome the future, remembering that soon it will be the past; and we must respect the past, remembering that once it was all that was humanly possible.” (The Philosophy of George Santayana, Northwestern University Press, 1940, p. 560). Oh, and if you actually like The Who, you can listen to Going Mobile:

 

https://youtube.com/watch?v=tQ5pi3UR5dY

 

Indeed. Déjà vu all over again!

Social Media & the Party of We: The Empire Strikes Back

Last week, Legal Bytes posted reference to an opinion piece written by my Rimon partner and colleague, Douglas J. Wood, describing the creation of the ‘party of We’ as a byproduct of social media and its enabling technology (See Social Media Revolution – The Party of We). Not one to rest on his laurels, Doug has followed it up with a new article, published last Friday on Law.com, entitled, Let My People Go … Online! The Party of We and People Power. Change is in the air, and these insights should not be missed.

Social Media Revolution – The Party of We

Think social media is a fad? Think Common Sense or the Federalist Papers were just articles and bits of information? Wonder if broadcast television and radio – access to information – contributed to the demise of the Berlin Wall (that, and of course, Pink Floyd)? Well hearken ye well, citizens of the planet. Check out the editorial by my Rimon partner and colleague, Douglas J. Wood, entitled, WikiLeaks Lessons: The Party of We — Already in Control (subscription required) and buckle up. The revolution has just begun.

That Face is Written All Over Your Expression – Facebook Adds Ads

Hi. Do you like Legal Bytes? Have you told friends about Legal Bytes? Shared the link www.LegalBytes.com with at least 10 friends and colleagues? Have you told anyone about an article, a Useless But Compelling Fact or perhaps a Light Byte on Legal Bytes? Well, have you? I mean do you REALLY like Legal Bytes? If you do, please click the icon now:

What? Nothing happened? Well, that’s right. Nothing happened. Sorry to disappoint you, but aside from the satisfaction of reading very exciting and timely postings; thoroughly enjoying the insights; admiring the wit and wisdom of the authors and editor; and, we hope, feeling enlightened and mildly entertained – this is, after all, a legal website, and you get nothing. We don’t even publish comments or invite debates – that’s not what Legal Bytes is about. Oh, and we don’t use your name or email address. We just want you to read, and we thank you!

Not so any more on Facebook; and although I have been given absolutely nothing and have had no contact with any of the following companies about this or any other blog posting, here goes:

Have you been posting nice things on your friends’ Facebook pages about your morning Starbucks coffee or perhaps checking in at Steamboat Springs, eager to hit the slopes? Have you felt compelled to comment to a Facebook friend that you just bought a new General Motors Cadillac and how great it now looks and drives? Has your Twitter feed, your LinkedIn comment, or your Digg dig shown up on Facebook, remarking about the lovely feel of Proctor and Gamble’s Charmin bathroom tissue? Perhaps you have been browsing the official Facebook pages of MTV or Coca-Cola, or marveling at Kellogg’s Cares? Like what you see? Well just click the "Like" icon at the top of those pages to let them and the world know.

Advertisers will now be able to take your nice posts, comments, remarks and words – those messages posted about brands – or your "like" clicks, and turn them into advertisements and "sponsored stories" for your friends to see. Although they won’t be edited – not even the advertiser will be able to do that – postings on your wall that now show up on your "friends’" news feeds will now also show up on your friends’ home page, right along with the other advertisements – more noticeable and conspicuous to be sure.

Although you won’t be notified it’s happening and you can’t opt out, don’t worry about someone stealing your words or preferences. The ad will have your name and profile photo, and will appear as an advertisement, along with the others, only now labeled as a "Sponsored Story." Going one better than "word of mouth," your posts, your check-ins and your likes will be as plain as the expression on your Facebook. According to what we have read, Facebook has stated that "A sponsored story never goes to somebody who’s not one of your friends."

So far the griping has not been whether Facebook has the right, or even about keeping the ads limited to Facebook "friends" who already can see your postings. It’s been about not being told that my "check-in," which enables me to connect with others while I’m on the move, is now going to be used to "promote" the places I check into – without my approval or without me necessarily knowing. If my neighborhood diner is going to get an endorsement (explicitly or implicitly), do I get royalties (or a complimentary egg-white omelet)? Listen up, Converse, I need a new pair of sneakers. 

Transcending the Cloud – Financial Services: Show Me the Money!

This post was written by Joseph Rosenbaum, Adam Snukal and Leonard Bernstein.

Welcome to the New Year. As they do each year, clouds, together with some sunshine (and a cold winter blast periodically in our Northern Hemisphere), roll in, too.

Last year we published a number of topical updates to our Cloud Computing initiative – new chapters and white papers intended to provoke thought, stimulate ideas and, most of all, demonstrate the thought leadership Rimon attorneys bring to bear when innovative and important trends and initiatives in the commercial world give rise to new and interesting legal issues.

So here, from Adam Snukal, Len Bernstein, and Joe Rosenbaum, is a glimpse at some issues that apply to the world of financial services arising from Cloud Computing. This next chapter in Rimon’s on-going series, “Transcending the Cloud: A Legal Guide to the Risks and Rewards of Cloud Computing,” is titled “Look, Up in the Cloud, It’s a Bird, It’s a Plane, It’s a Bank.” This white paper examines the issues that arise within financial services institutions in the wake of complex and evolving regulation and scrutiny, and we hope it provides some insight into the considerations and concerns that apply, even while the industry and the regulatory landscape are still evolving. A special note of thanks to Anthony S. Traymore, an Advertising Technology & Media associate and a good friend and colleague, who has now joined the legal department of a Rimon client. Anthony was instrumental in helping put the initial topical white paper draft together while at Rimon, and we like to give credit where credit is due – both here and in the white paper itself. Thanks Anthony.

As we do each time, we have updated the entire work so that, in addition to the single “financial services” white paper, you can access and download a PDF of the entire “Transcending the Cloud: A Legal Guide to the Risks and Rewards of Cloud Computing” compendium, up to date and including all of the previous chapters in one document.

Of course, feel free to contact Adam Snukal, Len Bernstein or Joe Rosenbaum directly if you have any questions or require legal counsel or assistance related to financial services. Make sure you subscribe via email or get the Legal Bytes RSS Feed so you are always in touch with our latest information. And if you ever have questions, you can always contact any Rimon attorney with whom you regularly work.

Bots, Gaming and Copyright Law – International Law Office

Brad Newberg, in Rimon’s Virginia office, has authored a brief, insightful analysis of the copyright implications arising from the use of “bots” in gaming. Published in Legal Bytes initially, it has now (January 20, 2011) been published by the Media & Entertainment – USA newsletter of the International Law Office (ILO), written exclusively by Rimon lawyers and edited by Joe Rosenbaum, with the support of ILO.

This is a timely and important note, and you can read it either by using the link Bots in Game Play Questionable Under Copyright Law, or by downloading a personal copy for reading any time here: Copyright – Bots and Game (PDF). Of course, if you have questions or need help or more information, feel fee to contact Brad Newberg directly.

Digital Media – Recent IP Developments and More

On Thursday, February 10, 2011, Rimon’s own Emily Kirsch and Brad Newberg will be presenting a seminar entitled: Practical Implications of Recent Developments in Digital Media. The seminar will provide practical, real-world guidance to content owners and users, ISPs – actually, any enterprise with a website and content (that’s all of you, right?), speaking about the rapidly developing law of rights, responsibilities and liabilities arising from activity on the Internet:

  • Recent developments in safe harbor under the Digital Millennium Copyright Act
  • Copyright fair use and the Internet
  • Keyword search advertising
  • Morphing of trademark uses – what’s fair and what’s not – from metatags to invisible text

This CLE/CPD-eligible course (2.0 credits; Practice Skills and Knowledge) is available for attorneys (experienced and transitional) admitted in New York, New Jersey, Pennsylvania, California and Illinois, as well as in the UK. Those of you licensed in Delaware and Virginia, we can apply for you if needed – let us know. This course will only be presented LIVE in our New York office at 4 p.m., February 10; and since it will not be broadcast in either audio or video, you will need to be present to attend and get credit. 

Of course, a reception for the attendees will follow the course. How good is that – wisdom, credit and munchies! So if you are a client of the firm (or are willing to become one) and you want to register, don’t call me. Contact Anna Farhadian by email at afarhadian@rimonlaw.com or by telephone at +1 212 702 1399. 

If you would prefer to register directly, just select this REGISTER link to be taken to the registration page. See you there!

Mobile Marketing & Privacy – Gnus from DataGuidance

In connection with an announcement by the Mobile Marketing Association, Joe Rosenbaum was interviewed by London-based, Rita Di Antonio, Journalist and Editor of DataGuidance (and Managing Editor of Data Protection Law & Policy), a publication of Cecile Park Publishing Ltd. You can read the article online “MMA to discuss ‘comprehensive mobile privacy guidelines’ during January forum”, or download your own copy in PDF Format.

Net Neutrality? Much Ado or Nothing To Do?

Here is how Wikipedia (as of January 4, 2011) defines "Network neutrality":

"Network neutrality (also net neutrality, Internet neutrality) is a buzzword used to describe a principle proposed for users’ access to networks participating in the Internet. The principle advocates no restrictions by Internet service providers and governments on content, sites, platforms, the kinds of equipment that may be attached, and the modes of communication." The Wikipedia article, which goes on for pages, and with more than 100 footnotes and citations, then says, "The principle states that if a given user pays for a certain level of Internet access, and another user pays for the same level of access, then the two users should be able to connect to each other at the subscribed level of access."

Now I confess. Lawyers are often accused of writing 1000 word manifestos and calling them "briefs," but I have read and re-read the definition and the ensuing pages of "clarification." I’ve paid attention in the media and to learned articles. I have no clue what "net neutrality" means. I do, however, take comfort in the fact that if you read the Wikipedia article, and dozens, if not hundreds of other articles, you will see that nobody really has a well-defined meaning of what "net neutrality" is.

But good news. I think I know why all of this confusion exists. It’s actually pretty simple. Take the words apart. When you think of the Internet and World Wide Web – references now include wireless and mobile as part of this amorphous, nebulous cloud (oops, another buzzword) – it’s simply hard to define. It is dynamically evolving. It has features, functions and uses that morph almost daily. The devices change. The transmissions change. "Internet" has different meanings for different people, from different perspectives, at different points in time, and even the names and categories of parties injecting themselves into the debate are changing.

Then there’s "neutrality." What does that mean? Switzerland is neutral. Is it? Everybody on board? Any questions? Good. We all know what that means – especially when referring to the Internet. Right? Technology? Economics? Pricing? Access? Shall we go on? I think not. Perhaps government regulators use the term "neutrality" because it is a term often applied to conflict – wars. Perhaps there is a war going on. A turf war over which government agency gets to control what and who and where and when – not to mention who wants to tax it. Darn, I promised not to mention taxes.

In recent years, the FCC has sought to take the lead in being an advocate for "net neutrality," despite having its share of difficulties with the courts. Undeterred, in December, the FCC released a new report proposing "net neutrality" – a proposal to regulate the Internet. [See, e.g., cnet news article FCC makes Net neutrality rules official.] Remember how easy it is to define the Internet? The vote was hardly unanimous: 3–2. Have you read the FCC document? Almost 200 pages. The legal standard for regulation: "reasonableness."

Now I confess I did start to salivate reading the report. Think about it. We are lawyers. Who wants certainty? Think of all the litigation and dispute, the angst, the risk memoranda, and the frantic consultations that might be avoided if there was certainty. No, no, who am I to call for clarity.

The discussion reminds me of a wryly humorous tale of an architect, engineer and lawyer, all debating what profession the Lord would have chosen. The architect extols the talent necessary to envision and lay out detailed plans for the creation of heavens and earth and everything within – surely a task for an architectural genius. "Nay," cries the engineer. The greatest master builder that ever was and ever will be. "Who else could possibly build such glorious work? Who else could bring such magnificent order out of such utter and sheer chaos?" exclaims the engineer. Quietly the lawyer looks up and whispers, "First and foremost, the Lord would have been a lawyer." Quizzically, the two peer over at the attorney for an explanation. The lawyer lowers the reading glasses and whispers, "Who else could have created such utter and sheer chaos?"

So I’m risking my own self-interest to say, please, FCC Chairman Genachowski and all the others at the FTC, the Department of Commerce – I’m not even going to go overseas for this one. Please end the meaningless war over what, who, why, how, where and when the Internet needs to be controlled in order for it be "neutral." Stop! Nobody knows what you mean or what it means. Change words. Change focus.

How about "net vitality"? Worry about innovation. Encourage competition. Stimulate commercial robustness. Protect the helpless, the vulnerable – intervene where you must, no argument. But IMHO, in this case, less is more. Bayless Manning, former Dean of Stanford Law School and past president of the Council of Foreign Relations (although in a different context), summed up the problem best when he noted, "As batting averages are to baseball players, stars to restaurants, ribbons to generals and stock price to corporate executives, so new statutes are at the heart of the scorekeeping system by which legislators are measured and measure themselves. No legislator ever gained renown as a great non-law giver." Perhaps this too can change.

Season’s Greetings – New Year 2011

To all the readers of Legal Bytes:

This is the time of year when many of you are celebrating holidays, spending time with family, friends and loved ones, bidding farewell to the end of 2010, and celebrating the coming New Year. It is a time when many of us take a moment to reflect on the year gone by and perhaps wonder what the New Year will bring. There are people we remember with fondness; perhaps a few we might be happy to forget. But as 2010 comes to an end, we should take a moment to reflect on the friendships and experiences that helped us grow, and resolve to do some things better next year—perhaps for those less fortunate.

Most of all, this time of year gives us an excuse to say thank you for the blessings we have and to express appreciation to people who have enriched our lives. If you are reading this, you likely have or will read something else posted in Legal Bytes. You are my audience and I have to follow you—you are part of the fabric of my professional life and each of your threads enriches me, helps me weave the patterns and textures in these electronic pages. I am grateful for your readership—that you take a moment out of your busy lives to read and comment, and maybe gain some insight while being a little entertained. Thanks.

I would be remiss if I didn’t also thank a few people at Rimon like Erin Bailey and Lois Thomson, who make this blog happen, and Rebecca Blaw and Mike Scherpereel, who give their support and pitch in when needed. These are the folks you don’t see, but I do—they help make Legal Bytes feel alive. They are awesome and there aren’t words to express how grateful I am—especially when they get my email that says “please can we get this posted ASAP.” Thank you so much. I couldn’t do this without you! I would also like to thank Carolyn Boyle at the International Law Office (ILO) – she is the force behind motivating me to push content into the U.S. Media and Entertainment Newsletter, and while I can take credit for the substance, without her, the thousands of readers who enjoy the links and insights would be waiting far too long. Thank you. No, you aren’t nagging me.

As the year comes to an end, let me express my appreciation and gratitude to each of you. Thank you for reading. You motivate me to keep this interesting and exciting. Let me know if I succeed; scream at me if I fail. In addition to my thanks, please accept my best wishes for a wonderful holiday season and a terrific new year, filled with health, happiness and success. Thank you.

Joseph I. (“Joe”) Rosenbaum